Philips Avent launches new brand positioning in North America, Share the Care, leveraging the Daylight Saving time change to share a powerful message about supporting mothers

• New Philips Avent research reveals nearly two in three moms of young children have less than one hour a day for their basic needs. 
• Taking on this taboo, Philips Avent launches its new Share the Care brand positioning and movement, encouraging families, friends, and communities to better support moms so they can prioritize their well-being and self-care too.
• Philips Avent is raising awareness about the lack of time in moms’ daily lives by marking the Daylight Saving Time change in Times Square in New York City, and by way of virtual out-of-home clocktower takeovers.

STAMFORD, Conn., March 11, 2024 /PRNewswire/ — Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, launches the new #ShareTheCare brand positioning and movement for Philips Avent, calling on families, friends, and communities to help moms and all new parents share the care, so they can prioritize their well-being and self-care to provide the best care for baby. The new positioning is backed by research, revealing that moms often feel guilty spending time on ‘me’ – almost half of moms (44%) are under pressure to “do it all.” The first in a series of activations, the launch highlights the critical need to give moms more time.