Athleta Ignites ‘Power of She’ Community This Summer, Celebrating Game Changers in Women’s Sports

Programming to include official ESPYS sponsorship, campaign featuring Simone Biles and Katie Ledecky, in-store activations and events in Paris and select U.S. markets, as well as continuing our monetary commitment to the Women’s Sports Foundation^® (WSF ^®)

SAN FRANCISCO, July 11, 2024 /PRNewswire/ — Athleta, a Gap Inc. (NYSE: GPS) company and leading women’s performance activewear brand, empowers women and girls to build confidence, strength, and belonging through movement—igniting the POWER OF SHE. At a time when women are dominating on and off courts, tracks, mats, and fields, Athleta is inviting women to not just play the game but to change it with inspiring campaigns, events, and partnerships this summer.