Protein Shampoo Global Market Report 2023
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LONDON, GREATER LONDON, UK, November 9, 2023 /EINPresswire.com/ — The global protein shampoo market is poised to expand from $1.79 billion in 2022 to $1.94 billion in 2023, demonstrating a compelling compound annual growth rate (CAGR) of 8.6%. Despite the disruptions stemming from the Russia-Ukraine conflict and the residual impacts of the COVID-19 pandemic, the market is anticipated to maintain its growth trajectory, with estimates indicating an upsurge to $2.69 billion by 2027, at a CAGR of 8.5%.
Driver: Addressing Hair and Scalp Issues
The increasing prevalence of hair and scalp-related diseases stands as a significant driver for the protein shampoo market. Escalating pollution levels, heightened exposure of hair to harmful chemicals, and rapidly changing climatic conditions have contributed to a rise in hair and scalp-related issues worldwide. Individuals affected by these conditions are increasingly investing in highly effective protein shampoo products, known for their mild and non-irritating formulations that help alleviate hair and scalp-related concerns. According to the American Academy of Dermatology Association article in April 2020, approximately 80 million people in the United States, comprising 50 million men and 30 million women, experience hair-related issues annually, underscoring the growing demand for effective haircare solutions.
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Players: Pioneering Haircare Solutions
Key players in the protein shampoo market include L’Oréal, Procter & Gamble, Unilever, Shiseido Company Limited, The Estée Lauder Companies Inc., Keratin Complex, Atlantic Coast Brands, McBride Research Laboratories Inc., PureBiology, Klorane, Kohli Herbal Products, KeraGreen, CavinKare Group, Amishi Consumer Technologies Private Limited (The Moms Co.), Herbario Cosmetics Private Limited, and Skin Secrets.
Trends: Innovating for Effective Haircare
Product innovation emerges as a pivotal trend gaining traction in the protein shampoo market. Leading companies in the market are focused on developing novel product innovations to fortify their market presence. For example, in May 2022, Medimix, a flagship brand of AVA Group, an Indian-based manufacturer of protein shampoos, launched its total care shampoo as part of its haircare portfolio. The total care shampoo integrates wheat protein and nine natural herbs, including tea tree oil, rosemary oil, neem, wild ginger, and others, in a unique formula designed to minimize hair loss, combat dandruff, and provide optimal conditioning.
Segments: Unveiling Diverse Haircare Offerings
The global protein shampoo market is segmented as follows:
• Product: Standard Protein Shampoo, Anti-dandruff Protein Shampoo, Anti-frizz Protein Shampoo, Other Products
• Ingredient: Natural and Organic, Chemical-based
• Distribution Channel: Online, E-commerce Websites, Company-owned Websites, Offline, Hypermarkets and Supermarkets, Pharmaceutical and Drug Stores, Other Distribution Channels
• End User: Adults, Kids
Region: Mapping the Haircare Landscape
North America secured the largest share of the protein shampoo market in 2022 and is anticipated to remain the fastest-growing region in the forecast period. The analysis report encompasses regions such as Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
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Protein Shampoo Global Market Report 2023 from TBRC covers the following information:
• Market size date for the forecast period: Historical and Future
• Market analysis by region: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
• Market analysis by countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Trends, opportunities, strategies and so much more.
The Protein Shampoo Global Market Report 2023 by The Business Research Company is the most comprehensive report that provides insights on protein shampoo market size, protein shampoo market drivers and trends, protein shampoo market major players, competitors’ revenues, market positioning, and protein shampoo market growth across geographies. The protein shampoo market report helps you gain in-depth insights on opportunities and strategies. Companies can leverage the data in the report and tap into segments with the highest growth potential.
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Article originally published on www.einpresswire.com as Exploring the Global Protein Shampoo Market
