Hip Rock Star (HRS) kicked off the five-stop HBCU Tour on August 30th at Florida A&M University! Led by Tour Producer & HRS Founder Jessica Garrett Modkins, the team brings an experiential marketing approach to HBCU campuses across Florida. The tour integrates marketing, ads, PR, celebrity and influencer partnerships to encourage student civic engagement. HRS, a top 2024 listed South Florida Business Journal Ad Firm, is proud to make an impact with this creative, community-focused initiative.
