J.Jill Invests in Helping Women Find What Feels Right with New Trade-In Experience for Clothes They’ll Actually Love to Wear

Women reveal they’ve wasted hundreds of dollars, ignore more than a third of their clothes in new survey asking how they feel about their wardrobes

QUINCY, Mass., June 11, 2024 /PRNewswire/ — J.Jill, Inc. (NYSE:JILL), a premier omnichannel retailer and national lifestyle brand, is launching a “You Choose” trade-in experience that encourages women to trade in gently worn clothing from their closets for J.Jill fabrics and styles that are better suited to their dynamic lifestyles. Beginning June 11, shoppers can sign up for the opportunity to participate in the “You Choose” trade-in experience to receive a special gift from J.Jill and a $100 gift card (while supplies last) in exchange for a gently worn piece of work-appropriate clothing that no longer feels true to them. The gently worn items will be donated to nonprofit organization Bottomless Closet through J.Jill’s Compassion Fund program.