Hyundai Invites Hispanic Consumers to See the World in a New Light through the All-New Santa Fe Marketing Campaign

• The campaign marks Hyundai’s third bilingual campaign targeting U.S. Hispanics
• National TV, radio and digital spots offer a fresh perspective on family life through the lens of the all-new Santa Fe
• Multicultural ads by Hispanic marketing agency Lopez Negrete Communications feature new song by Latin pop and urban music duo Mau y Ricky

FOUNTAIN VALLEY, Calif., May 23, 2024 /PRNewswire/ — Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV. The campaign titled “Under a Different Light” – “Un nuevo punto de vista” – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe. The campaign, available in both Spanish and English for bilingual audiences, includes 15- and 30- second TV commercials, radio spots, streaming audio, digital and social media.